Plenty of side hustles and businesses become lucrative because they fix an unsolved problem, or improve something that already exists.
"We all have within us a proprietary insight about how something can be done just a little bit better," Higgins said, adding:"The vast majority of game-changing businesses are actually built on insights."CEO Brian Chesky, who accidentally co-founded his company while brainstorming ways to pay rent in 2007. Chesky and one of his co-founders booked out air mattresses to strangers who were in San Francisco for a design conference.
Airbnbs may not always be the least expensive option anymore — but the company has a market capitalization of $77.04 billion, as of Wednesday afternoon, and helped launch the modern sharing economy alongside companies like Uber.In other words, you don't necessarily need to invent a new product to be successful. Pay attention to your surroundings, and ask yourself if your solutions to everyday problems are replicable, Higgins said.
Mentally reframing your goal from"create something brilliant" to"solve a problem" can help a lot, according to Chesky himself.
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