Amazon's Jassy: We're 'surprised' at growth of our generative AI business

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Amazon says companies like Adidas and United are building generative AI tools on AWS.

He made the comments during an analyst call following the release of Amazon's third quarter earnings, which revealed that businesses

"We're still seeing elevated customer optimization levels ... but it's meaningfully attenuating from where we've seen the last few quarters," said Jassy.Amazon's cloud business — Amazon Web Services — is a huge channel through which the company can offer AI services and its growth or slowdown was a big question coming into today's earnings.

He named dropped Adidas, GoDaddy, Merck, United Airlines and Bridgewater as among a growing number of companies that are building generative AI apps on AWS.Investor reaction to Amazon's third quarter results Thursday night reflects Wall Street's new attitude toward AI. "Some of the bloom is coming off of the rose," Tom Forte, senior research analyst at D.A. Davidson, tells Axios about the hype around AI.for providing evidence of demand in its own AI products and services while punishing Alphabet for having less clarity on demand.

Olsavsky told Axios earlier in the day that there has been industry variability with regard to cloud spend, and that AWS has actually been lowering its prices.In terms of online sales, Olsavsky said says consumers are still trading down where they can and "remaining cautious about price."the company projects sales to come in around $164 billion at the mid-point of its guidance range, which is slightly less than what analysts were expecting.

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