U.K. Jewelry Company Graff Debuts First Southern California Store

has opened a new store in the United States for its collection of high-end jewelry designed in London since its founding in 1960.

Graff is known for its rare and distinctive diamonds cut and polished in South Africa and fashioned into jewelry in London where the luxury house was founded by Laurence Graff, the company’s chairman. Some of its exceptional diamonds include the 302.37-carat Graff Lesedi La Rona, unveiled in 2019 as the world’s largest square emerald-cut diamond.

This unique necklace of diamonds is being shown in the United States for the first time. Courtesy: Graff.

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