Experimentation versus business decisions was the overarching theme at Men’s Fall/Winter ’24 Fashion Weeks. If there was one major takeaway from the Men’s Fall/Winter ’24 collections, it was that there appears to be two major perspectives and that is the legacy vs new take on design. One sees new creative directors, bringing their maisons into a new direction while the other sees existing heads of fashion houses honing into their brand.
Each takes on the age-old question of how to present new clothing while balancing between marketability and creative, conceptual appeal. How brands communicate the storytelling through the clothes while simultaneously clueing us into the direction of where the house is going is essential. It appears as if the creative direction at Louis Vuitton is quite literally based on geographical aesthetics. Pharrell Williams’ predecessor Virgil Abloh succeeded in incorporating his vision while staying true to Louis Vuitton’s brand heritage