Adidas is apparently looking to bring lower-cost shoe models to the market. Reuters reported Thursday the sportswear company indicated Samba and other shoes will become more affordably priced options in the $60 to $80 range. "It’s important to understand that not everyone can afford to buy a shoe for $120 or $150, but everyone wants to take part in the same trends," CEO Bjorn Gulden told investors.
Adidas had a market capitalization hovering around $44.47 billion as of Thursday afternoon. Reuters contributed to this report.
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