What Luxury Slowdown? Alsara Investment Group Launches New Fashion Brand

Comprising women’s and men’s ready-to-wear and accessories collections, the new brand is dubbed as trans-seasonal and will be presented twice a year.

“Retori draws its name from rhetoric, the art of storytelling,” said Salma Rachid, founder and creative director. “Each collection is a chapter, infused with the emotional stories of artists from around the globe. The brand connects a diverse community of artists, enabling them to share their unique journeys through life.”, where the first collection — Chapter 01 — will be unveiled with the first sales campaign starting Tuesday and with a launch moment in the second half of 2024.

Rachid said her intention is to “blend comfort and practicality with elegance, creating garments that do more than just dress the body —they resonate with personal stories helping wearers embrace the unfolding journeys of life.”Shahzad Akhtar, chief executive officer of Alsara Investment Group, expressed his pride in the launch of Retori, which “embodies the key values we support at Alsara: talent, product and innovation.

Despite the current volatile and difficult global geopolitical scene, Alsara is confident about the launch. “The market of luxury still has potential of growth for innovative ideas and new challenges,” contended Zaccheo Manzoni, who has been named CEO of Retori. The brand, he believes, “talks to creative communities who are looking for a harmonious blend of comfort and practicality with elegance and beauty.”Alsara told WWD it was working on incubating a new men’s and women’s ready-to-wear brand.

Akhtar was named group CEO of Alsara Strategic Investments last July, a new position at the company, pointing to an increased focus on brand building and mergers and acquisition activities.Alsara Investment Group is an international private investment company based in Switzerland. In addition to a portfolio of owned and operated investments in luxury brands, it provides investment advisory and management, and invests in venture capital, private equity and growth funds.

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