Tobacco industry aims to hook new generation on vapes, WHO says

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LONDON, United Kingdom – Tobacco companies still actively target young people via social media, sports and music festivals and new, flavored products, the World Health Organization said on Thursday, accusing companies of trying to hook a new generation on nicotine. Tedros Adhanom Ghebreyesus, the WHO’s Director-General, rejected the industry’s claim that it is working to reduce the harm from smoking. “It’s dishonest to talk about harm reduction when they are marketing to children,” he said.

Large tobacco companies have mostly steered away from such flavors. But firms including Philip Morris International and British American Tobacco target youth via the sponsorship of music and sports festivals and the use of social media, the WHO said.

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