HTC isn’t a name that’s been relevant in the U.S. and global smartphone market since 2019. After a peak of 10.7% of the market in 2011, the company suffered a massive decline to 0.05% in 2019 and largely discontinued phone sales in the U.S., China, the U.K., and elsewhere. HTC even pulled its devices off e-commerce platforms like Alibaba and JD.com. But now, in 2024, we may be set to get a new HTC phone, at least in certain markets.
Related We already have a sense of what device may be in the pipeline since the HTC U24 Pro was spotted on the Google Play Console in April. It’s likely to be the same device that’s coming next week. The phone is a successor to the HTC U23 Pro, which launched in May of last year in Europe and Taiwan, so the timeline for a new generation lines up.