Companies have tread lightly this Pride month, as they brace for a divisive presidential election and are mindful of conservative public backlash against Target and Bud Light.
The move, while an outlier in its magnitude, underscores how some companies that made inclusion commitments in recent years are treading cautiously. Major companies are still writing checks for LGBTQ+ causes, too. A GLAAD spokesperson said Friday that the group has not seen donations or corporate support decline this Pride month, though it does not yet have a total tally.
that accounted for 90% of total Pride sales in 2022 and 2023. It also stopped selling any Pride apparel for kids. AB InBev distanced itself from Mulvaney and fired Bud Light's vice president of marketing. In October, AB InBev CEO Michel Doukeris said the brand would focus its marketing more on events like sports games and concerts. It also returned as the official sponsor of the UFC.
"You can look at this issue from a moral, ethical perspective or you can also look at it from a pure business perspective. Those two often don't result in the same strategy," Reid said. Amin added:"If you don't stand up for what you really believe, and you're only going off of fear of what somebody may object to, I think you lose the opportunity of making a real difference in the world."
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