At a time when the box office is starved for content and audiences seem pickier than ever, Fathom Events is posting record revenue gains.
Fathom's relationships with Hollywood's biggest studios and its cinematic reach — as the partnership of the industry's three biggest theater chains — has made it a formidable force at the box office. Its value proposition is twofold: It breathes new life into older films, and into theaters. "'The Chosen' was through , and it was huge for us," said Brock Bagby, president and chief content, programming and development officer at B&B Theatres."It gave us a lot of extra revenue in February and the beginning of March that we wouldn't have had."
This year, the company celebrated the 85th anniversaries of"The Wizard of Oz" and"Gone with the Wind" as well as the 35th anniversary of"Steel Magnolias." Still on the calendar is the 50th anniversary of"Blazing Saddles," the 70th anniversary of Alfred Hitchcock's"Rear Window," the 40th anniversary of"Neverending Story" and the 20th anniversary of"Mean Girls.
Fathom re-released"Coraline" twice before with great success. In 2022, the film showed in 800 theaters for one day and tallied $1.2 million in ticket sales. Last year, the film extended its release to five days and snared $7.1 million, making it the highest-grossing classic film release in Fathom history.
"New audiences are seeing it for the first time although the film is 15 years old," said Ray Nutt, CEO of Fathom Events.
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