Understanding America's regional differences and implications for business

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Nigeria's independent online newspaper

July 22, 2024 12:01 pmMany people living outside the United States think it is one homogeneous country. The founder of an Australian company told me they plan to enter the U.S. because it is one huge market that speaks one language and has one set of rules. Compared with Europe’s 44 countries, that assumption is correct: the U.S. is easier to navigate. However, it is a mistake to underestimate the complexity and diversity in our country.

Each of our 50 states has its own set of laws and regulations. Taxes vary from state to state, county to county, and city to city. California’s state sales tax is 7.25%, but with sales taxes added in each county and city, residents pay over 10% taxes on goods purchased. New Hampshire and four other states have no state or local sales taxes. Moreover, regulations on employment practices and other business activities differ by state, county, and municipality.

New Netherland, centered around New York City, was established by Dutch traders. Known for its sophisticated and tolerant society, this region has a commercial culture that values materialism, ethnic and religious diversity, and freedom of inquiry and conscience. These traits have only strengthened over time.

The Deep South was founded by English slave lords from Barbados who sought to recreate a West Indies-style slave society. This region, encompassing Georgia, Mississippi, Florida, and parts of Texas, has a history of white supremacy and concentrated wealth. Although it has evolved, the Deep South still fights against federal regulations and taxes on its wealthy citizens.New France, with roots in French fur traders, encompasses Québec and New Orleans.

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