Industry predictions split on how grocery code of conduct will affect prices

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All five of Canada's major grocery chains, Loblaws, Metro, Sobeys, Costco, and Walmart, have endorsed implementing a code of conduct meant to level the playing field between retailers and food suppliers - the latter facing rising fees in recent years to keep products on store shelves.

All five of Canada's major grocery chains, Loblaws, Metro, Sobeys, Costco, and Walmart, have endorsed implementing a code of conduct meant to level the playing field between retailers and food suppliers - the latter facing rising fees in recent years to keep products on store shelves.

What also remains in the air is the impact on food prices for consumers. Predictions across the industry are split. "Under no circumstances is a grocer going to say, 'Oh, we're making fewer concessions from our suppliers. Let's lower prices so that we squeeze ourselves even further in the other direction,'" he said. "It just doesn't make strategic sense."

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