AI: Who Is Really In Control, Business Leaders Or Technocrats?

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Jamil El-Imad Nachrichten

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Dr. Jamil El-Imad is Senior Research Fellow at Imperial College, Institute of Biomedical Engineering. Read Jamil El-Imad's full executive profile here.

Having led the design and deployment of numerous information technology systems for over four decades in multiple sectors, I have witnessed first-hand the transformative potential of technology in business. However, I have also seen the pitfalls of technology-driven initiatives that lack a strategic alignment with business goals.

These are the unique strengths a business wishes to leverage, such as product pricing, quality of distribution channels or customer service excellence. AI can enhance these competencies by providing deeper insights, improving operational efficiencies or offering new capabilities.This involves the structural choices of managing the business, including ethics, sustainability and other organizational principles.

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