SAG-AFTRA, the actors’ guild representing voice and motion-capture performers in the video game industry, has announced a strike against major gaming companies that began on Friday.that the Screen Actors Guild-American Federation of Television and Radio Artists has officially declared a strike against video game companies, marking a significant moment in the ongoing debate over AI in the entertainment industry.
While the guild reports reaching agreement on most elements of the Interactive Media Agreement , the use of AI to replicate performers’ voices and likenesses remains the sole unresolved issue. This concern is particularly pressing for voice actors, who rely heavily on video game work as a significant source of income.
In response to the strike announcement, a spokesperson for the video game producers expressed disappointment, stating that common ground had been found on 24 out of 25 proposals. The producers’ offer reportedly includes wage increases, additional safety provisions, and AI protections requiring consent and fair compensation for performers working under the IMA.
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