People visit various vendor booths during the PGA Buying Summit at Omni PGA Frisco, Tuesday, July 30, 2024 in Frisco, Texas.With North Texas becoming a hotbed for world-class golfers like Scottie Scheffler and Jordan Spieth and the PGA planting headquarters in Frisco, the region’s upstart golf apparel and equipment brands are hoping for their own moment with the nation’s premier buying event this week..
For golf, hanging onto its older, affluent customers is a high priority as nearly 25% of PGA Tour fans have higher incomes than the general population, according to data fromThe Bubble Lifestyle owners Brett Oliver and Darbie Brown stand at their booth during the PGA Buying Summit at Omni PGA Frisco, Tuesday, July 30, 2024 in Frisco, Texas.
Brown and Oliver already take The Bubble Lifestyle and its products around the country to any and all golf trading shows. But being in Frisco is especially helpful for them since it’s less than an hour from their Fort Worth headquarters, saving thousands in shipping costs. Vivid Golf co-founder Jeremy Walrack pictured at the Vivid Golf booth during the PGA Buying Summit at Omni PGA Frisco, Tuesday, July 30, 2024 in Frisco, Texas.