While men are traditionally perceived as the ‘movers and shakers’ of the South African property market, data from Lightstone has revealed that this perception is outdated.Lightstone is a property analytics firm that offers ‘information, valuations, and solutions for smarter business choices’, according to their website.
This highlights the value that women are placing on their financial independence and security, as well as taking charge of their financial futures.‘Furthermore, this welcome shift reflects broader trends in economic empowerment and changing societal norms where we are seeing women not only as home buyers but as investors, leveraging real estate as a means to build wealth and secure financial independence,’ said Geffen.
Buying a house is more about creating a lifestyle and a home in which to raise a family therefore it would make sense that women play a key role in deciding on property purchases. Geffen believes that women are the ‘heart of the home’ and will often view a property they are buying as a home rather than an ‘investment home’.