Jim Cramer reviews how declining companies can turn things around

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Investment Strategy,Business,Stock Markets

CNBC's Jim Cramer on Wednesday discussed several companies with declining stocks, explaining whether they can turn their business around.

CNBC's Jim Cramer on Wednesday discussed several companies whose stocks have recently seen declines, explaining whether they can turn the business around."Look, we can bemoan companies that can't shoot straight. Or we can look at, say, what Larry Culp did when he came in and saved GE from collapse. We can see the immediate faith the market places in Brian Niccol to turn around Starbucks," he said. "This can be done — the companies have to stop fighting it, though.

Cramer first considered Starbucks, saying companies that want to improve need a major change of top leadership, and the coffee retailer "is going to become the model" for such success. He pointed out how the company's stock soared on Tuesday after management announced Brian Niccol, who had been CEO of, would take the helm. To Cramer, it had become clear that Starbucks was a "great company with loyal customers and not-so-hot management.

"It's going to take a lot of time to turn around Boeing. I think it's probably too soon to buy the stock given the balance sheet's so hideous, but Ortberg has horse sense," Cramer said. "Given that this is a duopoly where America needs Boeing to do well, I bet he does pull it off."

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