Shein sues Temu over copyright infringements as the legal feud between the two companies heats up

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Online fast-fashion giant Shein is suing its competitor Temu once again, accusing the China-founded shopping platform of stealing its designs, product images and engaging in other types of fraud.

Get organized and transform your home with these Insider DealsFILE - Pages from the Shein website, left, and from the Temu site, right, are shown in this photo, in New York, June 23, 2023. target of lawsuitsAsked for comment about the new lawsuit, a Temu spokesperson said in a prepared statement that Shein's “audacity is unbelievable.”

“Shein, buried under its own mountain of IP lawsuits, has the nerve to fabricate accusations against others for the very misconduct they’re repeatedly sued for,” the spokesperson said. The new lawsuit against Temu represents an escalation of the ongoing feud between the two companies, which have sued each other in U.S. courts before.that Shein compelled clothing manufacturers to submit to unfair supply chain arrangements in order to prevent them from working with Temu.

They also claimed again that Temu falsely presented itself as Shein through impostor X accounts that directed customers to Temu’s site. They further alleged Temu has engaged in similar practices through sponsored Google ads. Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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