Online retailers turn to vending machines to boost sales, market themselves in Singapore

SINGAPORE - When Mr Alvin Lim was thinking about where he should open his first physical store for his range of men’s grooming products, he turned to sales data from his 14 vending machines to help him make a decision.

Mr Lim, 35, told The Straits Times his vending machines have helped increase his brand’s visibility and get consumers familiar with his products. Mr Steve Chia, director of vending machine operator Le Tach, said inquiries from online businesses interested in customising and installing vending machines have gone up by about 20 per cent since 2021.

Mr Sam Zhiquan, 38, sees his three machines as a way to market his online business selling pet products.

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