in 1974, is now under brand management company Bluestar Alliance LLC, and generates more than $1 billion in retail sales through 39 licensees, according to Ralph Gindi, cofounder and chief operating officer of Bluestar Alliance.ormed a joint venture company, TBH Brand Holdings LLC.
Gindi added, “We dated for many years, Elie and I, and my partner Joe . Until one day he said, ‘Let’s do something today.’ We’re full partners. He’s an amazing partner, it’s been all good. This January it will be seven years.” “Men’s will be a huge growth opportunity for us. What we did in the women’s area, we’ll do in men’s. We’ll do Elie Tahari and Tahari ,” Gindi said. Republic will do the men’s and women’s apparel. “It will be presented, shown and sold with one look and one DNA. The entire brand will have a seamless presentation at retail,” Gindi said.
All the Tahari brands are carried on elietahari.com. “We make sure the brand is seamless and the look and feel is one DNA,” he said. Sweaters, which account for 40 to 45 percent of the business, retail from $78 to $88, jackets are $130 to $148, bottoms are $78 to $88 and dresses are $120 to $158. In describing the Elie Tahari woman, Ghosh said, “It’s the same woman Elie is designing for. She’s definitely a little more mature. I don’t design thinking of an age. I think of multiple uses of the clothes. She’s definitely successful and working and we do lifestyle dressing.”
Edwards said the print direction is a little bit different than earlier Elie Tahari collections. The prints are less moody, with more color and emotion in a different way. She said Neiman Marcus and Bloomingdale’s sell “color and happy” year-round. “I think we lean on each other. They always see our color and print direction. They want to make sure what we’re doing fits in with their story, and what they’re doing fits in with our story. It’s been very collaborative. It’s definitely a two-way street,” Edwards said.
In terms of building his name and the business, Tahari said he’s proud of the past 50 years, and continues to have a passion for what he does. “Over the 50 years, I worked with amazing talent, photographers, retailers, weavers and factories. It was exciting. I get up in the morning and I have a passion for what I do. It’s colors, textures, silhouettes, feeling fabrics.”
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