platforms such as Uber Eats and Mr D Food has led to a boom in the number of delivery scooters on South Africa’s roads, especially in urban centres. Digital outdoor advertising specialist Polygon has taken advantage of this by putting programmable smart boxes on delivery bikes that show ads based on location and time of day.
You can think of it as a mini billboard. It needs power, so you have a battery, a router and a small computer “These are digital screens, so the luminosity is obviously better at nighttime, but you can still see them during the day like digital billboards you see on the side of the highway,” said Du Preez.Polygon offers advertising on delivery bikes as part of a consolidated digital screen package consisting of some 3 000 screens found on roadside billboards, in malls and even in shopping aisles in some stores. It does this in six countries: South Africa, Namibia, Botswana, Zambia, Nigeria and Kenya.