KUALA LUMPUR: The Malaysia International Halal Showcase 2024 has hit new milestones not only through the number of participating countries but also the amount of revenue that is expected to be generated over the next four days.
Another highlight is Mihas has been recognised as having the biggest attendance of trade visitors in a halal showcase by the Guinness World Records,” he told reporters after the Mihas 2024 opening ceremony here yesterday. On Mihas’ inaugural event in Dubai, Reezal said Mihas@Dubai will aim to strengthen Malaysia’s position as leader in this sector rather than compete with it.
“Now it has gone up to 1.4 billion. On top of that, China is also coming to that part of the world in a big way by building ports and highways. It will not be a competition with China but this will open doors for us,” he said.Additionally, chief executive officer Datuk Mohd Mustafa Abdul Aziz said it was important to champion themselves within the industry as well as cater to the huge population of China.
Mohd Mustafa added there was also potential for South Korean companies to go deeper into the halal industry.