By Trân Nguyễn | Associated PressParents in California who profit from social media posts featuring their children will be required to set aside some earnings for their minor influencers under a pair of measures signed Thursday by Gov. Gavin Newsom.
Besides coordinated dances and funny toddler comments, family vlogs nowadays may share intimate details of their children’s lives — grades, potty training, illnesses, misbehaviors, first periods — for strangers to view. Brand deals featuring the internet’s darlings can reap tens of thousands of dollars per video, but there have been minimal regulations for the “sharenthood” industry, which experts say can cause serious harm to children.Sign up for NBC San Diego's News Headlines newsletter.
The California laws protecting child social media influencers follow the first-in-the-nation legislation in Illinois that took effect this July. The California measures apply to all children under 18, while the Illinois law covers those under 16. The laws entitle child influencers to a percentage of earnings based on how often they appear on video blogs or online content that generates at least 10 cents per view. The children could sue their parents for failing to do so.
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