The entrepreneurs behind Bobba, a bottled version of bubble tea, drew criticism after an appearance on CBC's Dragons' Den, alleging that they had misappropriated the popular Taiwanese drink. , during which celebrity judge Simu Liu expressed concerns that the brand was culturally appropriating a Taiwanese beverage.
"There's an issue of taking something that's very distinctly Asian in its identity and quote unquote making it better, which I have an issue with," he said. Fiset said the company works closely with a supplier and recipe developer in Taiwan but also said, because of bubble tea's mainstream popularity, that it's "not an product anymore."
One marketing expert says that, in the age of swift social media backlash, the company might have to change its branding to recover.
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