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Comics Industry Tells IDW To Change Their Stupid New Logo

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Mark Waid

Consider this an intervention, IDW Publishing; we love your chutzpah, your pizzazz, and your willingness to commit and swing for the bleachers. But when it comes to this new logo of yours? No.

In your press release, Nathan Widick, your Director of Design, said, 'During the process, we went through hundreds of different designs, concepts, and ideas, including a big push to retool our classic lightbulb logo. Ultimately, we decided that rather than looking back, it was time for us to look forward and show the world the new and bold direction of IDW with a dynamic and innovative identity.

Marc Lombardi: lD? LD? What I definitely don't see is 'IDW' Ben Templesmith: Oh my gods the new IDW logo is the most amateurish terrible piece of design I've seen in a long time. But it really does match the share price. Give me my rights back to wormwood freely please.

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