Republic Teams With Digital Marketing Company The Trenches, Launches New Label

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Republic teamed with Noah Kahan's digital marketer The Trenches on a new label. The Trenches will also work on marketing across Republic Corps labels.

From left to right: Alexander Coslov , Avery Lipman , Tom LaScola Monte Lipman , Jim Roppo during his breakout run, announced an exclusive deal to work across Republic Records, Mercury Records, Island Records and Def Jam Records on Wednesday . As part of the deal, the Trenches will also launch a label, Trenches Records.

. “I didn’t realize it would happen so quickly and in such a big way. I didn’t think it would be through viral success. I f—ing hated social media. TikTok for me was just, like, ‘What the f—, dude? What am I gonna do here? I don’t get it.’” When Kahan initially posted “Stick Season” on TikTok, he said the response was underwhelming. “I ate an edible after I finished editing the song, and then, by the time I posted it and I realized it wasn’t getting any likes or whatever, I was too high to delete it, so I fell asleep,” Kahan

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