San Diego moves to ban 'algorithmic price fixing' in housing market

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The proposal targets companies like RealPage, which uses private data on rental housing and artificial intelligence to help landlords set the highest rents possible.

A"for rent" sign outside of a one bedroom, one bath home in the Ocean Beach neighborhood. San Diego, Calif. May 3, 2023.The ban targets companies such as RealPage, which collects private data on rental housing and feeds it through an algorithm to help landlords charge the highest rent possible. The practice was uncovered in a, arguing the company's software violates federal antitrust laws. The lawsuit states the software is already used by some landlords in parts of San Diego.

The lone"no" vote came from Councilmember Raul Campillo, who expressed concerns that the ban would not survive legal challenges and that any local regulations could be preempted by state law.

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