KUALA LUMPUR: Malaysian businesses seek to unlock the huge potential and opportunities available at the Seventh China International Import Expo , according to a Malaysian business leader.
"I told them the CIIE serves as a vital platform for trade and economic cooperation in China. By participating in the expo, companies can broaden their perspectives and enhance collaboration opportunities through engagement with exhibitors and global delegations," he explained, adding that the importance of the CIIE is underscored by the fact that the association has been a consistent participant at the expo.
Ng also said the CIIE offers Malaysian companies direct access to Chinese buyers, bolstering brand visibility and fostering robust business networks, thereby deepening bilateral trade and economic ties especially in conjunction with the historic 50th anniversary of the establishment of diplomatic ties between the two countries.