A Chipotle shareholder is suing the company, claiming they faced "significant losses" due to the alleged portion-size reductions that caused a frenzy over social media. On Monday, a proposed class-action lawsuit was filed on behalf of Micheal Stradford, who claimed that the company had "understated how difficult it would be to compete" within the highly competitive industry as it "provided customers with highly inconsistent portion sizes.
The suit argued that customer dissatisfaction had not been made clear until this past spring, when people "began to air grievances on social media about portion sizes at Chipotle restaurants being inconsistent or lacking." FOX Business reached out to Micheal Stradford's attorney, Laurence Rosen, for comment.
The lawsuit said that Lee is someone who "wields considerable influence," boasting millions of followers on TikTok alone. In July, Niccol acknowledged during an earnings call that "that portion inconsistency was an issue" and "caused customers to feel justifiably unhappy with the company," the suit continued.