West Chester-based QVC steps into the TikTok age as its parent company rebrands with social media in mind

West Chester-based QVC steps into the TikTok age as its parent company rebrands with social media in mind

Qurate's new growth strategy comes as its largest flagship brand, QVC, has been struggling to cover costs, due in part to competition from the rise of e-commerce on social media platforms. A studio at QVC's West Chester campus is shown here during a taping of holiday programming in November 2023.The company behind QVC has rolled out a plan to lean more heavily into streaming and social-media shopping in the new year.

The announcement of Qurate’s latest growth strategy comes as it has struggled to cover its costs, in part due to increased competition from places like

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