Are ‘Green Clauses’ the Answer to Creating a More Sustainable Touring Industry?

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Written by U.K. industry advocate LIVE, the clauses offer a template for greening up contracts between artists and agents, promoters and more.

Presumably, a lot of artists want their shows to be as environmentally friendly as possible. But with many factors contributing to a sustainable performance — from power sources to food vendors to fan transportation — it’s challenging for an artist to put on a truly green event without involving the many partners it takes to put on a show.Now, a new initiative from U.K. live music advocacy group LIVE aims to help.

Along with the clauses, LIVE Green has created a resource hub with information on how to execute sustainability practices and reduce carbon emissions at shows. These free guidelines primarily reflect the needs and capabilities of projects in the U.K. and North America, although Patel says the hub maintains a high level of relevancy for most event organizers, touring artists and their teams globally.

If a venue hosts a Coldplay show, and that contract states the venue must do certain things for sustainability, then the following week, that venue has another artist who also has these clauses in their contracts, the hope is that those adjustments will eventually become permanent. The point is that we’re hoping to expedite the conversation. Where someone might be further along, they can share what’s being done. There is now almost a contractual recognition to get them to where the other person is, to bring everybody up. To what extent do you think people feel more inclined to participate given that they’re already living with the realities of climate change? There’s a number of reasons, and that’s definitely one.

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