Azrin and Sedania Innovation executive director Datuk Firoz Mohd Noor displaying the company’s annual report.Sedania Innovator Bhd, an innovation and sustainability-driven technology company is embarking on a transformative journey to establish itself as a multinational consumer products and services giant.
He said the company, which recently repositioned its operations within the consumer products and consumer services categories, now generates more than 70% of its revenue from these segments. Azrin said this resolve is backed by strategic shifts, including a revamped leadership team, the appointment of high-integrity board members, and enhanced governance structures.
To boost profitability, he said, the company has achieved a 20% reduction in the cost of goods sold and a 10% savings in distribution costs. “Sedania also secured a RM150 million contract in China, positioning itself for further expansion across Asia. Its proprietary Jom Hibah platform is gaining traction, with major banks expected to sign up by the first quarter of next year, unlocking significant growth potential in the financial services sector,“ he said.