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Now Camacho, along with John Ramsay, director of franchise sales and development who joined the company this summer, is overseeing the chain’s national franchising push, announced in October.A diaspora of nostalgic San Antonians living in other states, he believes, is responsible for some of the positive response Camacho said the company has gotten in the wake of its announcement.
This is the second time in the chain’s history it has attempted to franchise, but it’s the first under the ownership of Yadav Enterprises, arestaurant franchise company based in California that bought Taco Cabana in 2021 for a reported $85 million, with the intention of franchising it into a national brand, Camacho.
As Taco Cabana grew, disagreements among the Stehling family increased, especially around growth and possible franchising. They ultimately divided the existing restaurants. After further growth, thanks in large part to then-company president Richard Cervera, Felix Stehling took the company public in 1992, followed by even more aggressive expansion.