Lucky Charm: Local small business looks for big sales this Cyber Monday

One local gift shop is hoping to charm local and online customers this holiday season, starting with today's online-centric push to buy.Cyber Monday may be synonymous with major retailers, but for Lauren Valenzuela, owner of Sigfus Designs in Tucson, it’s a crucial boost to her brick-and-mortar shop at 3264 N. Country Club Road. “A lot of my customer base is from other places around the world,” Valenzuela said.

I realized, duh, it’s Small Business Saturday and Cyber Monday!” She offered a 15% discount on online sales, balancing the need to remain competitive with the realities of running a small business. “We can’t match Amazon’s shipping speed or prices, but we still feel that pressure.”Valenzuela’s husband, Hector Valenzuela, owns Bushido Tattoo Studio, which shares the space with Sigfus Designs. While Cyber Monday isn’t typically associated with tattoos, Hector sees potential.

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