market and diversify its product offerings, according to a statement. It has a presence in more than 140 countries worldwide, with 2,300 Swarovski boutiques.
“Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories,” Michele Molon, Swarovski chief commercial officer, said. “This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury — a luxury that is creative, fun, colorful and joyfully extravagant — to the world of beauty and fragrances whilst leveraging Coty’s extensive industry expertise.
In prestige, Coty is launching a beauty line with Italian fashion house Marni, beginning with fragrances in 2026. . The companies have signed an agreement for the production and distribution of Etro fragrance lines and home scent collections beyond 2040 and will explore new categories for further growth.
Jean Holtzmann, Coty chief brands officer, prestige, said: “Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as , the Americas and Asia. This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multicategory potential.”.
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