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Limited Payment Options: Most streaming platforms rely on card payments, which are not widely used in Nigeria. The card payment infrastructure has struggled to gain widespread adoption, similar to the challenges of e-commerce platforms. While some businesses have resorted to cash-on-delivery to address this issue, streaming platforms lack comparable workarounds, leaving many potential customers unserved.
Localised Content Strategies: Platforms should focus on producing content that resonates with Nigerian audiences at a cost that aligns with the market’s realities. While these productions may not have global appeal, they could generate consistent revenue locally. Opeoluwa Filani, former General Manager of Showmax Nigeria and a seasoned start-up builder and growth driver is based in Lagos.