Stacey Solomon announces new business with sweet nod to daughters

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Stacey Solomon has thrilled her fans by announcing she is launching a brand new business, which has a sweet nod to her two daughters, Belle and Rose, in it's name.

Stacey Solomon has revealed she is launching a new business, named Belle & Rose, which is a sweet nod to her two daughters, two-year-old Rose and Belle, one, who she shares with husband Joe Swash. The business is a perfume brand and is something Stacey - who also has a haircare brand - admits she has been working on 'forever'.

She then recorded a video of herself talking to the camera to respond to fans questions about the new brand, explaining: "First things first, it is a perfume, it's just one perfume I'm launching. I'm really, really excited about it. I am also super nervous about it because I've let go of a lot of things this year that are guaranteed income that I won't have next year.

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