Debuting with their first mini-album on July 5, 2023, the group has steadily gained both recognition and sales in the Korean market. Their first single album “Midas Touch” earned them their debut on the chart, peaking at No. 165 and remaining on the chart for two weeks. In a K-pop industry increasingly dominated by major corporations, KISS OF LIFE has been dubbed the “miracle of mid-sized companies.
” For the group’s growth, Belle shared, “We used to only dream about moments like these, and now we made our dream come true. Winning our first music show trophy with ‘Sticky,’ a song we particularly love, made us feel like our hard work and confidence in our music had finally paid off.”. They chose to present their album in a “magazine” format, showcasing their visuals in a distinct way. Moreover, from the very beginning, all members included solo tracks on the album, with Natty’s “Sugarcoat” achieving even greater success than the title track “Shhh,” solidifying KISS OF LIFE’s name in the public’s mind. One of the group’s defining traits is their nostalgia. Tracks like “Bad News” left a strong impression with its incorporation of 1990s and 2000s hip-hop elements, including iconic phrases like “ain’t no diggity” and “from the east side to the west side.” Their latest single “Get Loud” evokes the Neptunes-era sounds of Britney Spears and Justin Timberlake. However, the group’s music isn’t confined to these influences. Their summer anthem “Sticky” brought them their biggest success yet, while “Igloo,” with its minimalist production and powerful choreography, marked their re-entry on the Billboard 200 chart. These diverse approaches continue to raise anticipation for what lies ahead. By seamlessly blending American hip-hop/R&B elements with K-pop, KISS OF LIFE has emerged as a rookie group worth watching. Stepping outside the conventional paths to success, they’ve proven that K-pop can still offer fresh sounds and style