Nissan and Honda are in talks for a merger with the goal to complete it by 2026. It's yet another sign of the big changes hitting the auto sector.
Two massive forces are at play currently: The global auto industry is in the midst of a historic shift to electrification at the same time that the world's largest automakers are facing a formidable competitor in China.The emergence of Chinese automakers such as BYD and Nio has eroded the market share of global automakers such as Honda, Nissan and Volkswagen in China — a country they once counted as a critical market.
Nissan in particular has struggled recently, especially in the key American market, where sales have weakened. Last month, for example, the company said it was It's the main reason why analysts say Honda and Nissan are pursuing a merger. Mitsubishi, in which Nissan owns a sizable stake, would also be part of the alliance.The transition to electric globally is another force. While Tesla has led the EV market in the U.S., other companies are nipping at its heels.
It could allow them to pool their expertise and strengths. They could also benefit from more efficient production of vehicles.
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