Shropshire Market Towns: Sharing Ideas Key to Success in 2025

Sharing ideas and best practices will be critical to the future of Shropshire market towns in 2025, business leaders have said.Sally Themans, of Love Bridgnorth, Wellington and Shifnal, said that while 2025 will hold challenges for high streets, there are also exciting opportunities. She believes collaboration and learning ‘good practice’ are key to the survival of High Streets, moving forward.

It comes as nationally, this Christmas appears to have been “disastrous” for retailers as households battle with ongoing cost-of-living pressures, figures suggested. Retail footfall was 11.4 per cent down on last year over the final full week before Christmas, according to Rendle Intelligence and Insights. Even on Super Saturday – the final Saturday before Christmas Day and typically the peak shopping day of the year – footfall was just 4.1 per cent higher than the previous Saturday, and only 0.9 per cent higher than the same Saturday a year earlier. Black Friday footfall was 5.5 per cent higher than last year, suggesting consumers took the opportunity to buy discounted gifts then, the figures indicate. But, in Shropshire, councils and town champions are working to bring much needed footfall, helping retailers to skill up and to take advantage of any events and promotions going on. Shrewsbury saw a record-breaking weekend on December 14 with footfall counters recording the highest number of visitors in the town centre for five years. A Shropshire Town Champions group, set up by Sally, meets quarterly and includes representatives from Market Drayton, Ludlow, Church Stretton, Oswestry, Shrewsbury, Newport and Ellesmere. Representatives from Shropshire Council and Visit Shropshire also attend and the group meets with the town clerks from all around the county in the Shropshire Market Towns Collective. “The sharing of ideas and best practices is critical to the future of all our market towns” said Sall

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