AI features in Photoshop and other software has been nuanced, and it's been done in tandem with clear initiatives designed to protect artists and copyrights. The idea is to addWhat is clear is generative AI is here to stay, and many artists are using it in their workflows, like digital artists. There are new laws and legal cases in the horizon that could curtail how AI is used and add copyright protections for artists.
In fairness to Adobe, it's ahead of the pack when it comes to its approach to protecting artists, and while not always perfect, the direction of travel is welcome. With initiatives like that track ownership and make clear what is and isn't AI generated Adobe already has more safeguards in place than other creative app developers. Below Alexandru Costin, Vice President of Generative AI and Sensei at Adobe, explains in detail the challenges facing artists, how AI can be used safely, what the benefits can be, and how Adobe is putting place the tools to protect copyrights in the AI era.Generative AI is already transforming the creative process, giving creators tools to push boundaries, work more efficiently, and realise their visions faster than ever. At Adobe, we believe AI is here to support and enhance human creativity, not replace it, by enabling artists to create their best work while ensuring they get full credit for it. AI has the potential to democratise creativity, putting powerful tools in the hands of everyone, from professionals to small business owners, the world’s largest enterprises and students. Take: its AI-powered features make it easy to adapt content for different channels, seamlessly apply branding, and even rewrite or translate copy in seconds. However, as AI evolves, so do its challenges, especially around regulation, transparency, and intellectual property. Safeguards are critical to ensure that people trust AI and that creators feel their work is protecte
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