Business Maverick: Apple Earnings: iPhone Maker Should Cut Prices Drastically

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Business Maverick: Apple Earnings: iPhone Maker Should Cut Prices Drastically By Bloomberg, Tiara Walters and News24

Apple continued to take a hit from a smartphone market that has stopped growing, according to the results of its fiscal third quarter ended June 29, which were released after the market closed on Tuesday. Apple said iPhone revenue fell 12%, about as much as analysts had expected, and total company revenue inched up 1%. The company’s forecast for the quarter ending in September mostly implied more of the same., Apple’s growth is meagre and not likely to pep up much.

There’s now a clear trend of sagging Apple hardware growth. According to a recent analysis by Bernstein Research, the compound annual growth rate of Apple’s hardware businesses from 2015 to this year will be slightly negative. Apple has emphasized the growing number of iPhones, iPads and Mac computers in use worldwide, which includes new buyers of Apple gadgets and people obtaining used devices.

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