Filmarket Hub’s Sitges Pitchbox Opens for Business as Genre Builds

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MADRID — M.C.ed in 2017 by Guillermo del Toro, and Ron Perlman last year, the Sitges Festival’s Sitges Pitchbox, a genre movie project pitching event organized by the festival and online mar…

Most forms of independent movies find international distribution, especially in cinema theaters, increasingly tough. In contrast, genre which the Pitchbox – horror, fantasy, sci-fi, has shown a certain resilience. The question is why. Six explanations:“The streaming platforms’ arrival and Disney blockbuster success are accelerating a kind of cultural slowdown,” said Antonio Saura, at Latido Films, which is selling “El Hoyo,” selected for Sitges.

For many, genre is the new arthouse, at a time when straight-arrow old arthouse is proving increasingly difficult to release theatrically abroad. “In Spain we have a bounty of genre filmmakers with a lot of talent thanks to the good local film schools and a strong national tradition of genre filmmaking,” points out’s Bernardo Gómez. “Frequently the shortage of financing and smaller budgets has motivated creativity and sparked surprising narratives and clever use of technical resources.”

“Genre cinema has managed to remain one of the safest international bets,” said Gómez. “Proof of this is that we see that both traditional distributors as well as the new OTT platforms continue to order genre as one of their main categories.”

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