Adtech firms Rubicon Project and Telaria plan to merge - Business Insider

This story requires our BI Prime membership. To read the full article,Publicly traded adtech firms Rubicon Project and Telaria are merging in a stock-for-stock deal that is expected to close during the first half of 2020.

Rubicon Project's CEO Michael Barrett, who is expected to become CEO of the combined company, said the merger wasn't a desperation move like other adtech companies have done.Click here for more BI Prime storiesIn the latest example of ongoing consolidation in the adtech industry, public firms Telaria and Rubicon Project are combining in a stock-for-stock deal.

The merger is expected to close in the first half of 2020 and will have an exchange ratio of 1.082 shares of Rubicon common stock to Telaria common stock. Rubicon Project CEO Michael Barrett is expected to become CEO of the combined company while Telaria CEO Mark Zagorski is expected to become president and COO. The combined company will have about 600 employees.

"On the sell side, you've seen lots of fragmentation," Zagorski said. "This is an opportunity to create something unique and broad enough that it makes the rest of the space somewhat irrelevant."

Australia Australia Latest News, Australia Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

These are the best photos Business Insider took in 2019 - Business InsiderThe year in pictures: From iconic IPOs to the backstage of Carnegie Hall, these are the best photos from Business Insider in 2019
Source: BusinessInsider - 🏆 729. / 51 Read more »

Google is offering advice on FedNow - Business Insider Intelligence - Business InsiderGoogle's suggestions for the Fed could be effective, but they could also accelerate the threat big tech firms are posing to US payments and commerce:
Source: BusinessInsider - 🏆 729. / 51 Read more »

UN postal agency mulls opening up to Amazon, FedEx, UPS, others - Business InsiderA powerful United Nations agency is quietly considering allowing companies into a 145-year-old international mailing pact — and it could give Amazon, UPS, FedEx, and a slew of e-retailers unprecedented shipping power
Source: BusinessInsider - 🏆 729. / 51 Read more »

How One Fruitcake Shop Became A Multi-Million Dollar BusinessThis fruitcake recipe launched a multi-million dollar business See how on Business Insider Today: FUCK YEAH LETS DO SOME SHOTS
Source: BusinessInsider - 🏆 729. / 51 Read more »

Amazon announces huge facility for Project Kuiper internet satellites - Business InsiderThe tech giant is moving its Project Kuiper team in a big play to compete in the emerging industry of global, high-speed satellite-internet service. China right in Washington.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Bright Health earned unicorn status amid its massive expansion plans - Business InsiderBright Health earned unicorn status as it carries out major expansion plans that could double its footprint over the course of 2020.
Source: BusinessInsider - 🏆 729. / 51 Read more »