How Los Angeles Mayor Eric Garcetti is Mixing Business with Feminism

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LA is a city of 4 million people and 500,000 businesses, with a budget of $10B and approx. $1B in funds available for city contracts. When MayorOfLA took office, only one half of one percent of those contracts where going to women.

Because gender equity is a core issue for his office, Garcetti’s office has been working to increase those numbers and change the game for women business-owners.

for the City of Los Angeles, and Shannon Hoppes, the City’s Chief Procurement Officer , a post created to maximize the value of City resources, protect taxpayer funds and ensure small and minority-owned businesses are met with opportunities and not obstacles—have been working to simplify, streamline and have the process of achieving these contracts function better.

The values of Garcetti’s administration are themselves a boon in this regard: Innovative contracting strategies on the city’s part where standards for achieving diversity and inclusion are included in RFPs, for example, shaped recent projects at LAX airport. Meeting this goal was 10 percent of the evaluation process—and the winning team raised the goal from 3 to 5 percent for local businesses, an increase of $80 million.

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