Instagram shopping exec reveals 3 crucial desires of Gen Z shoppers - Business Insider

Gen Z has the potential to completely change the retail industry. And, brands that learn the group's shopping habits could win over this crucial generation of consumers.

There are three main features that Gen Z values in brands, Instagram Shopping's product lead, Layla Amjadi, said at Business Insider's"What we look at is, well, what's working for them in their shopping experience," Amjadi said at the conference.1. Brands engaging in real-time cultureAmjadi said that the ability for a brand to have a broader conversation about a current trend is crucial.

To win over Gen Z, Amjadi said that brands should aim for a nimble content strategy that is aware of larger trends and fads in the world. "Brands really showing up like your friend and being a part of the conversation is critical for building that relationship with that Gen Z shopper," Amjadi said.Gen Z likes feeling that their products were made with their preferences in mind, Amjadi said.

She gave the example of the polling feature on Instagram, which allows shoppers to vote on items and styles they like.

Australia Australia Latest News, Australia Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Longtime CBS Exec Dan Kupetz Joins 20th Century Fox TV as Head of Business AffairsDan Kupetz, CBS Television Studios’ head of business affairs since 2004, is joining 20th Century Fox Television as executive vice president of business affairs and operations beginning in Mar…
Source: Variety - 🏆 108. / 63 Read more »

How Poshmark sellers made their side hustles 6 figure businesses - Business InsiderThe secondhand market will reach $51 billion by 2023. Here's how two entrepreneurs used the app, which may be the next generation eBay, to grow sales.
Source: BusinessInsider - 🏆 729. / 51 Read more »

SoftBank and Zume had funding deal that never happened - Business InsiderSoftBank and Zume had letter of intent in December for a funding deal that never happened, leaving the pizza tech startup no choice but to cut hundreds of jobs and give up on robots Thank you very much for your help soft in the head bank Click bait
Source: BusinessInsider - 🏆 729. / 51 Read more »

Circuit: Founder and CEO maxed out working capital to grow without VC cash - Business Insider'We've been growing at a staggering pace with more than a million deliveries a week last year,' Underwood told Business Insider in an interview. Paywall How dare he! I need to pay to read the story?
Source: BusinessInsider - 🏆 729. / 51 Read more »