Comcast power players: Execs leading NBCU's streaming service, Peacock - Business Insider

This story requires our BI Prime membership. To read the full article,NBCUniversal chairman Steve Burke introduced, at an investor event on Thursday, the media company's big streaming play, Peacock, an ad-supported service that will have both free and paid tiers.

Peacock will have a tier that's free with ads, a $5 monthly plan that includes a larger library, and an ad-free version that's $10 per month. These are the power players behind NBCUniversal's vision for the future of TV, in order of appearance on stage.Peacock, which launches nationally on July 15, will be the last hurrah for exiting NBCUniversal chairman Steve Burke, who was company's CEO until December and oversaw the development of Peacock.

Burke was CEO of NBCUniversal from 2011 to 2019, before he handed the reins to Jeff Shell. Burke was the chief operating officer of Comcast before that. He joined the company in 1998 as president of its cable division.Comcast/Business Insider/Hollis JohnsonAs chair of Peacock and NBCUniversal digital enterprises, Strauss is responsible for all aspects of the streaming service.

Hammer was previously NBCU's chairman of direct-to-consumer and digital enterprises, overseeing the overall development of Peacock. But, in October, it was announced that she was shifting her focus to the studio side, still reporting to Burke. Peacock will have five minutes of commercials per hour, which is a little less than Hulu's ad-supported plan has, for example. It will also include ad formats like the pause and bingeable ads popularized by Hulu, and the shoppable ads that are also available on NBC's TV networks.

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