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CBS Bets Big on ‘Star Trek: Picard’ to Boost Streaming Business

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ViacomCBS’s All Access is riding the Starship Enterprise to distinguish itself in a crowded field of streaming services

ByAs the overseer of the “Star Trek” television properties for ViacomCBS Inc., producer Alex Kurtzman is charged with updating the space drama for a new generation without alienating its hard-core fans.

But he knows there is much more at stake: ViacomCBS is counting on the franchise to help its streaming service, CBS All Access, hold its own against a field of larger rivals in Hollywood.

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While Netflix is still in the lead in terms of usage, future growth is not as promising. PrimeVideo, hulu, disneyplus, and LiveHulu all have high adoption and high intent. Read more about our Streaming Platform Monitor: JBFlint

Smarter to put Star Trek on more accessible CBS!

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