Vine's creators are taking on TikTok with a new viral video app Byte - Business Insider

"Dear friends, today we're bringing back 6-second looping videos and a new community for people who love them. it's called byte and it's both familiar and new. we hope it'll resonate with people who feel something's been missing," theByte's format will apparently closely mimic the six-second video uploads made popular by Vine, which Twitter acquired in 2012 before eventually shutting it down in 2017.

Byte, which has been beta testing mode for the last year, enters the viral video app market at a time when . Whether this second attempt at the Vine format will lure users and creators away from the incredibly successful TikTok — which is, itself, creating a new class of superstar — remains to be seen.

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