Netflix is investing in kids content - Business Insider - Business Insider

even more in the kids-focused content, per CNBC. The company's chief content officer Ted Sarandos spoke of upcoming animated films to come over the course of 2020 as the streaming giant looks to not only capture new audiences but to continue delighting its existing With further investment in kids content, Netflix is likely attempting to water down a major strength of its new-to-market rival Disney+.

Netflix also tapped former Disney heavyweight Glen Keane to create animated kids content, who worked on some golden era Disney titles like "The Little Mermaid," "Pocahontas," and "Aladdin." But its brand reputation for kids content remains a major advantage Disney has over Netfix.

Greater investment in kids content from Netflix — along with the existence of Disney+ — could cause even more young viewers to migrate away from ad-supported environments. A

ElRodrigo69 are you ready? kiddo 3

I think this is a necessary strategy to beat Disney+. Let's be honest, no one but kids is really using Disney+, and if Netflix wants to keep parents using their platform they need to make content kids wanna watch and can watch

Does that mean NetflixFilm will cut back on all the pro-pot exposure in the rest of their programming? Every other show someone is toking up or worse, pretending its harmless. It's out of control. 👎

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